Amendments to previous posts:
1. I don't actually hate Starbucks. I simply prefer alternatives. I do think they are questionable for marketing the Red campaign as something that is altruistic. Yes, Starbucks could give 5 cents per cup of specialty drink on 1 day of the year and make more money by marketing that, even when you factor in the donation. However, the money is going to a cause, which is good. Katie made a good point the other night... my hatred is simply displaced. I'm disgusted with the Americans who think that buying a Starbucks drink is their philanthropic contribution and that they buy into such a scheme and most of all, that they need an incentive like buying Starbucks to get them to help others. This is reference to this post.
I have others but they have mysteriously removed themselves from my brain.
No comments:
Post a Comment